# identity.md

## Organization Overview
- **Company Name:** Wasteland
- **Mission:** To provide high-end, new, gently-used, and vintage women's and men's designer, vintage, and independent clothing and accessories through a boutique and online shop experience.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded by Joe Swinney and Cheryl Cohen, with its story beginning in the era of death rock and mod subculture with their first vintage clothing store. (See: https://shopwasteland.com/pages/who-we-are)
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    *   Joe Swinney (Co-founder)
    *   Cheryl Cohen (Co-founder)
    (See: https://shopwasteland.com/pages/who-we-are)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Built on an innovative perspective, offering a curated selection of fashion.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a high-end clothing boutique and online shop, specializing in new, gently-used, and vintage women's and men's designer, vintage, and independent clothing and accessories.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.